Black Mirror

16/02/12 For the past week or so I've been doing a project for London College of Fashion for interview in Fashion Buying Merchandising. Anyone knows me knows I've talked about this place since I was little girl so this is big new that I've got this far! And it means another cheeky outing for my Morena dress!

Ive been asked for a Portfolio of work on a Brand of choice and analysis of the performance, target market, current collection etc etc- with only 2 weeks notice (trauma) I chose the launch of VICTORIA VICTORIA BECKHAM. I found it really challenging project just because I've been unable to take time off work (14 days straight with difficult boys- no thanks), but I'm really pleased with the outcome. I went super formal with presentation style- A3 mounted on card, professionally printed, I wanted LCF to know I mean business.

The amount of time I've spent exploring the Collection has meant I've ended up falling in love with it! Until the interview I'm living and breathing Brand Beckham. The sister line she's has created is so unexpected and different from the mainline minimal glamazon, but so chic and Beckham nonetheless, its full of tongue in cheek personality and quirk which j'adore. A huge departure from the corset dress she's famed for, but so much more accessible than the Mainline and cheaper too, about £400 for a shift dress. Meaning in the not too distant future i could have my very own if i save save save. Ive fallen head over heels for the cutesy film that filmmaker/animator Quentin Jones has made for her, to the extent it gets stuck in my head on repeat.... OBSESSED.